Build-A-Bear plunges after slashing rev outlook, firing exec
BBW•Shares fall after outlook cut and executive departure
Shares of Build-A-Bear Workshop BBW.N fell 28% on Thursday and were on track for a record daily percentage decline after the company reduced its revenue outlook for the second time this year and fired its chief growth officer.
On its earnings call, the retailer of stuffed animals said it was unable to renew a multimillion-dollar partnership with Walmart WMT.O, and that other wholesale opportunities are progressing slower than expected.
BBW's stock hit its lowest level in about two years, falling to $27.96 during the session.
The company lowered its fiscal 2026 revenue outlook to $500 million-$525 million from prior guidance of $530 million-$550 million. It had already cut its full-year revenue forecast in May, citing softer traffic at its stores.
Build-A-Bear also terminated the employment of Chief Growth Officer David Henderson, without cause, effective Aug. 26.
Including Thursday's move, BBW's stock was down about 54% year to date.
