Build-A-Bear Unveils Frosted Animal Cookie Collection with New Cookie Scent
Build-A-Bear launched a Frosted Animal Cookie Collection featuring frosting-inspired giraffe and camel plushes plus three Mini Beans, each topped with sprinkle-style detailing and a new cookie scent. Guests can customize these nostalgia-themed toys with a tutu skirt, dress or party hat at over 650 locations and online.
1. Collection Launch
On March 5, 2026 Build-A-Bear rolled out its Frosted Animal Cookie Collection to tap into nostalgia and expand its experiential retail offerings.
2. Product Line Details
The collection includes two full-size plush friends—a giraffe and a camel—designed with frosting-inspired colors and sprinkle-style detailing, along with three Mini Beans featuring the same motifs and a new Frosted Animal Cookie scent.
3. Personalization Options
Guests can dress their Frosted Animal Cookie plushes with themed apparel and accessories such as a tutu skirt, dress or party hat, enhancing the brand’s make-your-own experience and emotional connection model.
4. Availability and Distribution
The new collection is available today at more than 650 company-owned, partner-operated and franchise locations worldwide and online at buildabear.com, while supplies last.