BUZZ-MediaAlpha slips; J.P.Morgan assumes coverage with 'neutral' rating

** U.S. insurance advertisement platform MediaAlpha's MAX.N shares slip 1.4% to $12.77 in premarket trading

** J.P. Morgan assumes coverage with "neutral" rating; target price $15

** Says "MAX is benefitting from a favorable soft P&C insurance cycle, w/healthy carrier profitability"

** In July, MAX beat Q2 revenue estimates

** Six of nine brokerages rate the stock "buy" or higher; their median PT is $17 - data compiled by LSEG

** Up to last day's close, the stock is little changed YTD