James White joins Byrna as SVP of retail and channel growth
Byrna Technologies named James White senior vice president of retail and channel growth, effective today; he will report to CEO Conn Davis.
White will run retail and e-commerce sales channels as the company realigns sales and marketing to lift retail growth and customer acquisition.
He was president and executive director at Maverick Sales & Marketing, advising manufacturers on go-to-market strategy and retail expansion.
Earlier roles included senior commercial posts at Zwilling J.A. Henckels, Nexgrill Industries, and Sunbeam; Nexgrill revenue rose over 500% to about $300 million.
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