Byrna Technologies Elevates Luan Pham to President After Driving Revenue to $118M
Luan Pham has been promoted to President of Byrna Technologies, effective March 17, 2026, after driving revenue from $17 million in 2020 to $118 million in 2025. He will oversee marketing, brand strategy, distribution and customer acquisition alongside CEO Conn Davis as Byrna expands its less-lethal defense market presence.
1. Promotion Details
Luan Pham was elevated to President of Byrna Technologies effective March 17, 2026, expanding his remit to include oversight of marketing, brand strategy, distribution and customer acquisition while collaborating with CEO Conn Davis on commercial strategy execution.
2. Revenue Growth Achievements
Since joining as Chief Marketing Officer in January 2021, Pham scaled annual revenue from $17 million in 2020 to $118 million in 2025, built an influencer program, launched a store-within-a-store concept with Sportsman's Warehouse and grew e-commerce and brick-and-mortar sales.
3. Future Strategic Role
In his new role, Pham will lead the company's next growth phase across consumer, private security and law enforcement channels, leveraging AI-driven advertising and a network of over 1,400 retail locations to expand market share in less-lethal personal defense.