Byrna Technologies Launches Nationwide Fox Sports Media Campaign on 200+ Stations
BYRN•Byrna Technologies has secured a cross-platform media partnership with Fox Sports through iHeartMedia to launch ads across 200+ radio stations, digital and television platforms targeting sports fans. The campaign, launching in the coming weeks, aims to boost brand awareness and customer acquisition efficiency on Byrna.com and in its retail network.
1. Partnership Overview
Byrna Technologies has entered a strategic media partnership with Fox Sports via iHeartMedia to introduce its less-lethal personal security products to a large sports-focused audience. This marks a significant shift toward mainstream marketing by leveraging nationally recognized media channels.
2. Campaign Deployment
The advertising campaign will roll out across more than 200 radio stations nationwide through Fox Sports Radio and Premiere Networks, complemented by digital media placements, podcast integrations and television spots. Launch is slated for the coming weeks, targeting key sports broadcasts to maximize reach.
3. Expected Impact and Measurement
Byrna will track audience engagement, customer acquisition efficiency and conversion rates on Byrna.com and at retail outlets to evaluate the campaign’s effectiveness. The company expects enhanced brand awareness, improved customer education and measurable gains in sales funnel metrics.
