Cal-Maine Foods Acquires Vans Waffles to Enter Frozen Breakfast Market
CALM•Cal-Maine Foods agreed to acquire the Vans Waffles frozen breakfast brand, marking its first entry beyond shell eggs. The deal broadens the company’s product portfolio into convenience foods and aims to leverage existing production capacity to drive incremental sales.
1. Acquisition Details
On May 12, Cal-Maine Foods agreed to acquire Vans Waffles, a frozen breakfast brand, for an undisclosed sum, marking the company’s first move beyond shell egg products.
2. Strategic Rationale
The acquisition gives Cal-Maine Foods entry into the frozen breakfast aisle, diversifies its revenue streams and leverages its manufacturing and distribution network to boost growth in convenience foods.
