Calvin Klein Debuts Ultra-Concentrated 28% Euphoria Elixirs with ROSALÍA
Calvin Klein Fragrances, under PVH Corp., has appointed global ambassador ROSALÍA to front its new euphoria elixirs campaign, showcasing three ultra-concentrated (28%+) parfum intensities. The collection, priced from $36 to $129 and rolling out March 1 at Macy’s, Ulta and Amazon, aims to drive premium fragrance revenue.
1. Campaign Details
PVH’s Calvin Klein Fragrances division has named ROSALÍA as the face of its new euphoria elixirs campaign. The campaign leverages the singer’s global appeal and visual artistry to embody themes of confidence and sensuality across three distinct scent universes.
2. Product Specifications
The euphoria elixirs lineup comprises magnetic elixir, bold elixir and solar elixir, each offering a minimum 28% fragrance concentration. Solar elixir blends vanilla with mango, magnetic elixir layers vanilla with musk and bold elixir combines vanilla with oakwood and smoky orchid.
3. Pricing and Distribution
The parfums will launch on March 1, 2026, with 100ml at $129, 50ml at $99, 30ml at $79 and 10ml at $36. They will be available through Macy’s, Ulta and Amazon.
4. Business Outlook
This high-profile campaign and premium pricing strategy aim to elevate Calvin Klein’s fragrance segment within PVH’s portfolio, potentially strengthening market share and driving revenue growth in the global beauty category.