Can-Am Launches North America Ride Days For 3-Wheel Demos in May and June
Can-Am will host Ride Days across North America throughout May and June, offering hands-on sessions with certified instructors on closed courses. Partnering with Rider Education Program schools and Motorcycle Safety Foundation, it aims to introduce new riders to 3-wheel vehicles and support transition riders.
1. Program Launch and Schedule
Can-Am will run Ride Days weekends throughout May and June across the United States and Canada, offering prospective and current riders free hands-on test drives of Can-Am 3-wheel vehicles on closed courses.
2. Training Partners and Format
The program is delivered in collaboration with Rider Education Program partnered schools and the Motorcycle Safety Foundation, with certified instructors guiding participants through fundamentals of three-wheel riding in a controlled environment.
3. Strategic Goals and Potential Impact
By lowering barriers to entry and creating trial opportunities, Ride Days seeks to boost brand awareness, support transition riders and potentially influence purchase decisions for BRP’s Can-Am 3-wheel product line.