Can-Am’s Free Off-Road Masterclass Spurs $35 Donation for First 2,000 Courses
DOO•Can-Am has launched a free Responsible Rider Masterclass 101 Off-Road course as part of National OHV Safety Week, targeting off-roaders with training on safety, rider behavior, and environmental stewardship. For the first 2,000 course completions, Can-Am will donate $35 to Tread Lightly! to support on-the-ground stewardship projects across North America.
1. Masterclass Launch and Objectives
The Responsible Rider Masterclass Off-Road 101 launched at the start of National OHV Safety Week offers free online training to all off-road enthusiasts. The course aims to equip riders of all skill levels with essential knowledge on safe operation, rider conduct, and respecting natural environments.
2. Donation Initiative Details
Can-Am will contribute $35 per completion for the first 2,000 Masterclass courses to Tread Lightly!, funding on-the-ground land stewardship projects across North America as part of the Drive 35 initiative. This commitment ties educational outreach to tangible conservation efforts.
3. Safety, Behavior and Stewardship Focus
Modules cover helmet and protective gear use, trail etiquette, smart machine handling and environmental protection best practices. Instruction is delivered by Tread Lightly! staff alongside Can-Am ambassadors, reinforcing responsible riding habits to preserve trail access and reduce conflicts.
4. Brand Positioning and Market Impact
By championing rider education and environmental stewardship, Can-Am strengthens its leadership in off-road powersports. This program enhances brand loyalty, demonstrates corporate responsibility and may safeguard trail access, supporting long-term market growth.
