Canada Goose partners with ARCH Motorcycle Racing in first motorsport venture
GOOS•Canada Goose enters motorsport through ARCH Motorcycle Racing partnership
Canada Goose entered motorsport through a partnership with ARCH Motorcycle Racing, the racing arm of Keanu Reeves and Gard Hollinger’s motorcycle company.
The collaboration debuted at the 2026 MotoAmerica Super Hooligan National Championship, featuring a custom Snow Goose capsule designed by Haider Ackermann.
The companies plan to expand the relationship beyond the paddock into product and exploration, with more details due in October 2026.
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