Canada Imposes 15% Streaming Levy on US Services; Samba TV Integrates Amazon DSP
Canada’s CRTC raised streaming services’ mandatory contributions from 5% to 15% of Canadian revenues, obligating Amazon to allocate at least 30% of its contributions toward local partnerships. Samba TV’s Project Gravity will activate first-party data across Amazon DSP using real-time identity resolution and AI audience modeling.
1. Canadian Streaming Contribution Increase
Canada’s CRTC has raised the required contribution rate from 5% to 15% of Canadian streaming revenues for services with at least C$25 million in annual Canadian revenues, compelling Amazon to increase its annual payments and direct 30% of those funds toward partnerships with Canadian broadcasters and independent producers.
2. Samba TV Project Gravity Integration
Samba TV’s newly launched Project Gravity is an independent data activation platform that supports Amazon DSP among other major ad channels, utilizing Samba’s Identity Graph for real-time identity resolution and AI-driven audience modeling to streamline targeting and media buying across Amazon’s advertising ecosystem.