CareCredit survey shows Americans overlook chiropractic care in long-term wellness routines, Synchrony says
SYF•Survey finds gap between preventive care values and chiropractic use
Synchrony-backed CareCredit survey found 44% of Americans view chiropractic care as part of long-term wellness, despite 92% valuing preventive care.
Perceptions improved with use: positive views rose to 96% post-treatment from 73% pre-treatment, pointing to an awareness-driven demand gap.
Cost uncertainty persists: 28% do not know typical pricing; 56% cite flexible payment options as important to seeking care.
Guideline awareness was low: 26% knew non-drug therapies are recommended before opioids for many back-pain cases; 54% turned more positive once informed.
The study covered 1,310 respondents in June 2026, highlighting potential growth for chiropractic providers that improve education, access and financing.
