CARFAX Introduces Homegrown Badge for Vehicles with Exclusive Dealer Service
SPGI•S&P Global Mobility’s CARFAX introduced its Homegrown badge to highlight vehicles sold new and serviced exclusively at one dealership, tapping over 38 billion records from 177,000 data sources. Homegrown vehicles typically command higher resale values and sell faster due to consistent maintenance history, boosting buyer confidence.
1. Homegrown Badge Overview
CARFAX rolled out the Homegrown badge to identify used vehicles that were sold new and received all scheduled maintenance at a single dealership. This new identifier appears on CARFAX Reports, signaling to shoppers a complete ownership and service history under one roof.
2. Benefits for Buyers
Vehicles bearing the Homegrown badge often achieve higher resale values and move off lots more quickly, as consistent service records reduce uncertainty. The badge aims to enhance buyer confidence by ensuring maintenance transparency and reducing potential repair risks.
3. Role of CARFAX Lifetime Dealers
CARFAX Lifetime Dealers, committed to long-term customer care, provide the data that qualifies vehicles for the Homegrown badge by logging every service performed. Their participation ensures that eligible vehicles have verifiable maintenance histories maintained by the same technicians.
4. Data Infrastructure
The Homegrown program leverages CARFAX’s database of over 38 billion vehicle records aggregated from 177,000 sources. This extensive dataset underpins the badge’s credibility by verifying one-dealer service continuity throughout each vehicle’s life.
