CarGurus Rolls Out AI-Powered Dealership Mode and Discover Search
CarGurus, the No. 1 U.S. auto-shopping site, expanded its ‘Big Deal’ campaign with AI-powered Dealership Mode in its top-downloaded app for location-based inventory browsing and CarGurus Discover, a natural-language search across new and used listings. The campaign rolls out on TV, connected TV, digital and audio channels starting early February.
1. Campaign Expansion
CarGurus expanded its Big Deal brand campaign to spotlight recently launched AI-driven features aimed at streamlining the car-shopping journey and reinforcing its position as the No. 1 U.S. automotive marketplace.
2. Dealership Mode Features
Dealership Mode, available in the app that has been the top-downloaded automotive marketplace for eight consecutive quarters, uses real-time location data to tailor inventory browsing at specific dealerships, compare options with AI-generated pros-and-cons analysis, and calculate all-in price estimates.
3. CarGurus Discover Search
CarGurus Discover introduces a natural-language search allowing users to input priorities—such as budget, lifestyle, or must-have features—to instantly generate curated lists from millions of new and used car listings nationwide.
4. Campaign Rollout
The second phase of the campaign launches in early February across television networks, connected TV, digital platforms, influencer partnerships, audio channels, and offline activations to drive adoption of the new tools.