CarMax names Elizabeth Dirgins chief digital and customer officer in new role
KMX•CarMax named Elizabeth Dirgins executive vice president and chief digital and customer officer, a new role overseeing marketing, product and Edmunds teams. Jeff Campbell was promoted to senior vice president of strategy, with the move taking effect in August.
1. Leadership appointments
Dirgins joins CarMax on Oct. 5 from Volkswagen Financial Services, where she was North America chief digital officer, leading digital strategy, customer experience and marketing.
2. Strategy role
Campbell’s promotion centralizes strategy, data science, AI and pricing. He joined CarMax in 2016 and most recently served as vice president of product, leading the supply product group; he previously worked at Boston Consulting Group. Campbell will begin reporting to CEO Keith Barr in January 2027.
