Cars.com introduced its first VIN-specific AI video advertising solution at NADA Show 2026 and officially launched a live campaign in March. The technology integrates directly with dealer inventory feeds to convert new and used vehicle listings into dynamic, shopper-ready video assets without additional production steps.

In the initial 30-day campaign, Cars.com generated nearly 10,000 unique video assets for in-market shoppers, resulting in a 35% rise in dealership website visits, a 45% increase in influenced foot traffic and a 47% uplift in influenced vehicle sales compared to the prior period.

The solution leverages proprietary first-party demand signals to target high-intent buyers across social platforms using OEM-compliant video templates. Videos are auto-generated within minutes, update in real time when vehicles sell, and allow dealers to scale customized ads across hundreds of VINs without extra cost.