Caviar, champagne and a Porsche ride as aviation widens its class divide
XLI•Air France is spending €1 billion over five years to upgrade its premium services as airlines court wealthy travelers while fuel costs and higher fares deter cost-conscious economy passengers. Air France said combined first- and business-class revenue grew 28.1% in 2025, while economy revenue stagnated.
1. Air France courts luxury travelers
Air France is upgrading its La Première first-class service with a €1 billion investment in lounges, cabins and improved Wi-Fi over five years. Customers get a private car transfer to the plane, a dedicated airport entrance, a lounge with a spa, caviar and champagne, and an onboard private suite. The airline says first-class return fares from Paris to New York start just below $14,000.
2. Premium travel gains ground
Air France said its combined first- and business-class sector grew by 28.1% in 2025 and 26.9% in 2024, while economy revenue stagnated. The International Air Transport Association said overall passenger traffic growth across all classes was expected to slow to 2.1% this year, from 5.3% last year. Airlines including British Airways and several U.S. low-fare carriers are also increasing their focus on premium customers.
3. Costs pressure airlines
The article links airlines’ push upmarket to fuel-price increases that have squeezed margins and contributed to higher fares. Jet fuel accounts for 30% to 40% of airline expenses and has more than doubled in price since the start of the year. Air France executive Fabien Pelous said the company would maintain its luxury strategy despite the higher costs.
