Celsius Holdings Gains Outperform Rating, $44 Target Signaling 55% Upside
CELH•Bernstein started coverage of Celsius Holdings with an Outperform rating and $44 target implying 55% upside, citing strong momentum in the acquired Alani Nu brand. Q1 revenue jumped 138% to $782.6 million following acquisitions including Alani Nu and Rockstar Energy, though group gross margin slipped to 48.3% from 52.3%.
1. Bernstein Initiates Coverage And Outlook
Bernstein launched coverage of Celsius Holdings with an Outperform rating and set a $44 price target, implying roughly 55% upside from recent levels. The firm highlighted that market share concerns for the core Celsius brand may be overstated and pointed to long-term portfolio strength.
2. Alani Nu Momentum And Market Share
Acquired in April 2025 for approximately $1.8 billion, Alani Nu has gained traction among women and Gen Z consumers with its zero-sugar energy drinks. Bernstein described Alani Nu as one of the most attractive energy drink brands in the U.S. and expects it to capture additional market share.
3. Multi-Brand Strategy And Financial Impact
Celsius’s shift to a multi-brand beverage platform, including acquisitions of Alani Nu and Rockstar Energy, drove Q1 revenue up 138% to $782.6 million. However, the integration of lower-margin brands and rising costs pushed gross margins down to 48.3% from 52.3%, while core Celsius U.S. sales grew only about 6%.
