Celsius Holdings names Alex Zigliara president of CELSIUS brand
CELH•Celsius Holdings appointed Alex Zigliara president of its CELSIUS brand as it reorganizes U.S. operations into three brand-led units: CELSIUS, Alani Nu, and Rockstar Energy & Emerging Growth.
1. Leadership changes
Zigliara joins from FIJI Water, where he served as global president overseeing strategy and operations. Chief Marketing Officer Rishi Daing will become president of Rockstar Energy & Emerging Growth, overseeing Rockstar and non-RTD energy products, while Celsius Holdings searches for an Alani Nu president.
