Celsius Holdings delivered a remarkable turnaround in 2025, with shares rising 74% following a 52% decline the prior year. Through the first three quarters of 2025, the company reported 75% year-over-year top-line growth, driven in part by its acquisition of Alani Nu but also supported by a 13% organic increase in core Celsius branded retail sales during the 13 weeks ended September 28. These metrics confirm that a temporary distributor inventory issue in 2024 did not reflect a lasting erosion of consumer preference for Celsius’ energy beverages.

Celsius has successfully deepened its strategic partnerships to broaden market access. As of December 1, 2025, over 80% of the Alani Nu direct store delivery business was transitioned into PepsiCo’s distribution network, with full integration slated by the end of Q1 2026. Additionally, the Rockstar energy drink integration remains on track for completion in the first half of 2026. These moves leverage PepsiCo’s logistical capabilities to drive shelf availability and shorten replenishment cycles across North America.

Looking ahead, Celsius’ pipeline features two key levers: international expansion and brand portfolio diversification. International sales accounted for just 3% of revenue in Q3 2025, indicating ample room to penetrate new markets. Meanwhile, Alani Nu’s net sales surged 115% year-over-year in Q3, and its recent entry into PepsiCo’s system is expected to accelerate that trajectory. With a current price-to-sales ratio of 6—below its 10-year historical average—Celsius appears attractively valued against its long runway for profitable growth.