Chanson has begun construction on a fully digitalized bakery production base in Urumqi after completing land-use planning adjustments with Shuimogou District government support. The project is designed to underpin the company’s growth strategy and expand capacity for its 63 China stores and three New York outlets.

The facility will deploy Swiss Rondo dough sheeting and forming lines, high-precision ovens with real-time IoT monitoring and fully automated cream-filled cupcake lines. AI algorithms will dynamically optimize baking parameters to reduce processing time and enable targeted product changeovers in under 40 minutes while advanced visual inspection and microbiological monitoring systems ensure batch consistency.

A blockchain-based traceability system will track key ingredients like flour and dairy throughout production, while ERP integration with sales forecasting aims to improve inventory turnover and cut raw material losses. Partnerships with Xinjiang C.P. Egg Industry and a -18°C cold-chain logistics network will support on-time delivery and product quality across China.

The base will feature rooftop solar panels expected to generate approximately 2.4 million kWh annually and a ground-source heat pump for energy efficiency. Upon completion, expanded capacity will support further franchise and directly operated store openings nationwide, driving long-term value creation.