Chili’s Launches Free Margarita Club, Targets 30 Million Sales With $5–$60 Merch
Chili’s Grill & Bar launched a free Margarita of the Month Club on Feb. 11, allowing guests 21+ to track $6 monthly margaritas and access collectible merch priced from $5 to $60. It follows 30 million margaritas sold in 2025 and features Feb. 22 margarita specials priced $5–$7.
1. Club Launch and Membership
Chili’s introduced the Margarita of the Month Club on Feb. 11, offering free enrollment to guests aged 21 and over. Members can track each $6 monthly margarita, log their tastings in a collectible field book and celebrate a program built on 30 million margaritas sold in 2025.
2. Limited-Edition Merchandise
The club debut coincides with a merch collection priced $5 to $60, including a $45 Cabana shirt, $60 crewneck, $45 polo, $30 snapback hats, a $25 nylon crescent bag and a $5 plastic keychain. Each item features Margarita of the Month Club graphics designed to drive additional retail revenue.
3. National Margarita Day Specials
To celebrate National Margarita Day on Feb. 22, participating locations will serve a $5 Tequila Classic, a $6 StrawEddy Margarita of the Month and a $7 PATRÓN Frozen Margarita. These limited-time offers aim to increase restaurant visits and beverage sales during the promotional period.
4. Brand Scale and Potential Impact
Chili’s operates 1,600 restaurants across 29 countries with over 70,000 team members. By leveraging its market leadership in margarita sales, the club and promotions are intended to boost repeat visits, enhance customer loyalty and improve beverage profitability.