Chili’s Tops U.S. Alcohol Sales with 20% Growth, $6 Margarita
EAT•Chili’s has achieved 20% alcohol sales growth over the past year, driven by its $6 margarita promotion and new popping boba Margarita, making it the top U.S. restaurant brand for alcohol sales. The chain also recorded its 20th consecutive quarter of same-store sales growth and accelerated traffic versus peers.
1. Alcohol Sales Leadership
Chili’s became the number one alcohol-selling restaurant brand in the U.S. by offering a $6 margarita every day and introducing a popping boba Margarita featuring Luna Azul tequila and Deep Eddy lemon vodka. These value-driven promotions helped deliver 20% year-over-year growth in alcohol revenues.
2. Traffic and Check Trends
Over the past 30 days, Chili’s traffic accelerated relative to industry peers, though average checks have shown modest pullback amid higher consumer spending pressures. Leadership attributes the check softness to macro factors but remains confident in its value positioning.
3. Same-Store Sales Growth Streak
Chili’s achieved its 20th consecutive quarter of same-store sales growth, marking sustained momentum in its six-year turnaround. The brand credits hundreds of millions in investments to improve food, service and atmosphere for driving consistent nationwide performance.
