Trip.com Antitrust Probe Sparks 17% ADS Plunge and Possible Divestitures
China’s State Administration for Market Regulation launched an antitrust investigation into Trip.com’s hotel booking operations, triggering a 17% ADS drop on January 14. The probe could result in significant fines, forced divestitures of assets like Tongcheng and Qunar holdings, and termination of exclusivity agreements with hotels.
1. Rosen Law Firm Launches Securities Investigation
On January 16, 2026, the Rosen Law Firm announced it is investigating potential securities claims on behalf of shareholders of Trip.com Group Limited. The probe centers on allegations that Trip.com may have issued materially misleading information concerning a regulatory inquiry, triggering a 17% drop in its American Depositary Shares on January 14. The class action, to be pursued on a contingency‐fee basis, seeks recovery for investors who purchased Trip.com securities and suffered losses, with no upfront fees required. Shareholders interested in participating can submit claims via the firm’s online form or by contacting Rosen directly.
2. China’s SAMR Opens Antitrust Investigation
China’s State Administration for Market Regulation has launched an antitrust probe into Trip.com’s hotel booking operations, scrutinizing alleged exclusivity agreements and market‐dominant practices. Trip.com controls more than 60% of China’s online travel market through its own platform and strategic stakes in competitors. In the four trading days following the announcement, the company’s shares plunged 22%. Regulators could impose fines of up to 10% of annual revenue or order divestitures of holdings in rivals such as Tongcheng and Qunar, while compelling the company to end certain preferential arrangements with hotels.
3. Analyst Outlook Sees Attractive Entry Point
Despite regulatory overhang, several analysts view the current share‐price correction as disproportionately severe. Historical antitrust actions in China have typically resulted in fines without lasting disruptions to core operations. Even under a conservative scenario—including a maximum statutory fine—Trip.com is estimated to trade at a mid‐single‐digit P/E ratio for full‐year 2026, supported by double‐digit revenue growth, robust free cash flow generation, and a rebound in outbound travel demand. The company’s expanding international footprint and favorable demographic trends among younger consumers further underpin the bullish case.