Chip Wilson Launches Website, Nominates Three Directors with 9.9M Shares
Founder Chip Wilson launched a proxy campaign website detailing his nomination of three independent directors and calling for board declassification and renewed focus on creativity before a new CEO is named. Wilson’s group controls 9.9 million shares and seeks governance changes to unlock shareholder value.
1. Proxy Campaign Launch
Chip Wilson launched CreativityFirstlulu.com to present his case for board refresh and outline strategic governance changes needed at lululemon prior to the 2026 Annual Meeting. The site emphasizes a shift back to product excellence, creativity and declassifying the board ahead of naming a new CEO.
2. Independent Director Nominees
Wilson has nominated Marc Maurer, Laura Gentile and Eric Hirshberg, each selected for their creative, brand-first experience and qualifications. These nominees are positioned to bolster the board’s skillset in areas Wilson views as critical to future growth.
3. Share Ownership and Governance Objectives
Participants in the campaign collectively hold 9,904,856 shares, including 5,115,961 special voting shares, reflecting significant owner support. The group plans to file a definitive proxy statement and universal proxy card to solicit shareholder votes for these governance reforms.