Chipotle Brings Back Honey Chicken LTO with Free Delivery and 53% Visit Lift
Chipotle is relaunching its Honey Chicken across the U.S., Canada, U.K., France and Germany from April 28 for a limited time, with free delivery on app and website orders through May 11. The 2025 debut drove 53% of buyers to visit and attracted 50% new customers.
1. Promotion Details
The Chipotle Honey Chicken returns April 28 through May 11 across the U.S., Canada, U.K., France and Germany, available via the chain’s app and website with waived delivery fees. Customers can also select the protein in the High Protein Cup launched in December.
2. Past Performance
First introduced in 2025, the Honey Chicken became the chain’s best-performing limited-time offering, driving 53% of purchasers to visit and bringing in 50% customers who had not dined at Chipotle in the prior 12 weeks.
3. Strategic Context
The promotion is part of Chipotle’s plan to reverse its first annual same-store sales decline last year by leveraging high-impact LTOs. Industry data suggest limited-time offerings can boost spending, with LTO purchasers averaging $3,060 annually and 244 visits per year.