Chipotle Launches Cilantro Lime Sauce After 2-3x Test Order Rate with Free Reward
Chipotle will roll out its Cilantro Lime Sauce—featuring cilantro, lime and roasted jalapeños—in North American restaurants for a limited time starting March 19. Los Angeles tests drove order rates two to three times higher, and Rewards members using code SOFRESH get a free side with any entrée on launch day.
1. Product Launch Details
Chipotle is introducing its Cilantro Lime Sauce across all U.S. and Canadian restaurants beginning March 19 for a limited run. The sauce is prepared fresh daily with real cilantro, lime and roasted jalapeños and contains no artificial colors, flavors or preservatives.
2. Test Market Performance
In Los Angeles pilot markets, the new sauce generated order rates two to three times higher than any previously launched topping. This strong performance emerged through Chipotle’s stage-gate development process, marking Cilantro Lime Sauce as the brand’s top-performing test innovation to date.
3. Rewards Promotion
On launch day, Chipotle Rewards members can redeem the code SOFRESH for one free side of Cilantro Lime Sauce with any regular-priced entrée purchase. The offer is valid on March 19 for in-app and online orders at participating U.S. and Canadian locations, one use per order.
4. Culinary Development
Culinary Analyst Danny Boyzo, who started as a crew member in 2019, crafted the recipe under the leadership of Senior Vice President of Culinary Nevielle Panthaky. Boyzo’s advancement from restaurant operations to menu development underscores Chipotle’s strategy of nurturing internal talent to drive product innovation.