Chipotle Offers Free Cilantro Lime Sauce as Stock Slides 38%
CMG•Chipotle is giving Rewards members a free Cilantro Lime Sauce side with entrée purchases from June 15 to June 21, after the sauce delivered two-to-three times the order rate in Los Angeles tests. Its stock has declined 38% over the past year as softer demand and margin pressure weigh on investor sentiment.
1. Father’s Day Sauce Promotion
Chipotle is offering a free regular side of its Cilantro Lime Sauce to all Rewards members with an entrée purchase from June 15 to June 21 in restaurants, on the app, or on the website. Non-members must enroll by June 20 to receive the offer in their Rewards wallet; the sauce, listed at $1.50 in select markets, was introduced in March and tested in Los Angeles where it achieved two-to-three times the order rate of previous sauces.
2. Year-to-Date Stock Decline
Chipotle’s stock has fallen 38% over the past year as softer guest demand and margin pressure weigh on its valuation. Investors are scrutinizing whether menu innovations, loyalty challenges and limited-time offers can reignite traffic growth and support a rebound in profitability.
