Chipotle same-store sales drop 1.7%, unveils five-step growth plan
Chipotle’s same-store sales fell 1.7% in 2025 as full-year guidance projects flat revenue, prompting CEO Scott Boatwright to unveil a five-step Recipe for Growth. The plan emphasizes expanded limited-time offers and strengthened value messaging to reverse declines.
1. 2025 Sales Performance
Chipotle reported a 1.7% drop in same-store sales for fiscal 2025 and issued full-year guidance expecting flat revenues. The decline marks a rare negative comp as the brand grapples with shifting consumer preferences and heightened competition in the fast-casual segment.
2. Five-Step Recipe for Growth
CEO Scott Boatwright introduced a five-step Recipe for Growth focusing on limited-time offers, enhanced value messaging, digital and loyalty enhancements, operational improvements, and menu innovation. The initiative aims to drive traffic recovery and stabilize comparable sales in the upcoming fiscal year.