Choice Hotels Promotes Tony Pallas to CTO after 68% Revenue, Nearly 100% EBITDA Growth
CHH•Choice Hotels named Tony Pallas Chief Technology Officer to oversee engineering, SkyTouch and enterprise platforms after he grew revenues 68% and EBITDA nearly 100% as Chief Commercial and Technology Officer. He will drive AI-powered solutions such as CHARLIE, Business Direct, EasyBid and RAISE to enhance franchisee operational performance.
1. Appointment and Role
Choice Hotels appointed Tony Pallas to Chief Technology Officer, where he will oversee enterprise technology, engineering and the SkyTouch property management platform. He will report to Chief Data, AI & Technology Officer Anna Scozzafava and lead the company's technology innovation strategy.
2. Past Achievements
Over more than a decade at Choice Hotels, Pallas led the hotel property management system business to 68% annual revenue growth and nearly 100% EBITDA improvement, effectively doubling the business under his leadership as Chief Commercial and Technology Officer.
3. AI and Technology Initiatives
As executive sponsor and chief architect, Pallas developed the CHARLIE AI solution unveiled last month. In his new role, he will advance AI-enabled offerings including Business Direct, EasyBid and RAISE to boost demand capture, operational efficiency and franchisee success.
