Choice Hotels Rolls Out Scenic Dreams Prototype with 1.71% RevPAR Premium
Choice Hotels International has opened four new Sleep Inn properties using its Scenic Dreams prototype in Tennessee, Pennsylvania, and Nevada, delivering a RevPAR premium of 1.71 and a 0.25-point year-over-year LTR increase to 8.36. The design-driven prototype also streamlines construction and cuts operating costs for developers.
1. Prototype Launch and Early Performance
Choice Hotels International introduced the Scenic Dreams prototype for its Sleep Inn brand, focusing on wellness-driven, nature-inspired design and operational efficiency. Early adopters report a RevPAR premium of 1.71 and a lift to an 8.36 average LTR, up 0.25 points year-over-year, signaling strong guest and franchisee appeal.
2. Details of New Property Openings
The first four new-construction Scenic Dreams hotels include a 52-room Sleep Inn & Suites Ashland City, TN (opened September 2025), a dual-brand Sleep Inn & Suites Middletown, PA (opened March 2026), and two mid-April 2026 openings in Henderson, NV and Savannah, TN. Each site boasts regionally inspired murals, expansive windows, and curated public spaces designed to serve both leisure and business guests.
3. Operational Efficiency Benefits
The prototype features restructured building footprints and streamlined back-of-house layouts to simplify construction and lower ongoing operating expenses. Low development costs and scalable design elements offer franchisees a compelling blueprint for midscale growth and improved owner economics.
4. Guest Wellbeing and Brand Evolution
Scenic Dreams centers on calming color palettes, intuitive layouts and innovative sleep solutions to enhance rest and productivity. This next-generation design underscores Sleep Inn’s evolution as a design-forward, wellness-driven brand, reinforcing its long-term differentiation in the midscale lodging sector.