Choice Hotels Unveils Detours Guide Highlighting 10 Stops Plus Limited-Edition Kits
CHH•Choice Hotels launched its Great American Detour campaign featuring a Detours Worth Taking guide that spotlights 10 destinations paired with nearby properties to boost summer occupancy. The initiative also includes limited-edition Summer Detour Kits and an on-the-road 'Check into More Tour' engaging travelers at Route 66 and scenic stops.
1. Great American Detour Campaign Launch
Choice Hotels launched the Great American Detour campaign to boost summer road trip bookings by celebrating unexpected stops along popular routes. The initiative leverages the company’s network of over 4,000 properties near interstate exits to drive occupancy and strengthen engagement among travelers.
2. Detours Worth Taking Guide Details
The inaugural Detours Worth Taking guide spotlights 10 destinations—ranging from Buffalo and Plymouth to Olympic National Park—paired with nearby Choice Hotels for convenient stays. The curated list aims to highlight local attractions and increase midweek and weekend occupancy across regional properties.
3. Limited-Edition Summer Detour Kits
Choice Hotels will distribute limited-edition Summer Detour Kits containing essentials such as a Stanley cooler, fuel gift card, portable charger, CampSnap camera and snacks. Kits will be available through social media contests, encouraging engagement and driving loyalty program sign-ups.
4. Check into More Tour Activation
The 'Check into More Tour' will bring on-the-road experiences to Route 66 and other scenic byways, offering interactive games and giveaways at select properties. This activation underscores Choice Hotels’ reach of more than 7,500 locations, including 2,000 near beaches and national parks.
