Churchill Downs names Eric Thomson SVP of marketing and partnerships - CHDN News | RalliesChurchill Downs names Eric Thomson SVP of marketing and partnerships
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CHDN• Churchill Downs appoints new marketing and partnerships executive
- CDI named Eric Thomson senior vice president of marketing and partnerships for Churchill Downs Racetrack.
- The role covers marketing, brand strategy, partnerships, sponsorships, licensing, and creative services for Churchill Downs and the Kentucky Derby.
- Thomson joins from Pernod Ricard, where he was most recently senior vice president of global marketing for its North American whiskey business.
- Earlier, he served as global chief marketing officer for Pernod Ricard Winemakers, overseeing brand strategy across more than 60 countries.
- The focus includes extending the Churchill Downs and Kentucky Derby brands year-round and supporting the Thoroughbred Championship Series.
