Cinemark-Backed Fathom Launches Documentary in 2,000+ Theaters April 30–May 6
Cinemark-backed Fathom Entertainment will distribute “The Story of Everything,” a feature documentary presenting scientific evidence for intelligent design, in over 2,000 theatres nationwide from April 30 to May 6. Tickets go on sale March 13, offering Cinemark an opportunity to boost midweek attendance and premium-event revenue share.
1. Film Release Details
The Story of Everything, a feature documentary exploring evidence for intelligent design, will screen in over 2,000 theatres from April 30 to May 6. Tickets for the limited engagement go on sale March 13, positioning the film as a special event across Cinemark’s network.
2. Cinemark’s Ownership and Revenue
Cinemark holds an ownership stake in Fathom Entertainment alongside AMC and Regal, entitling it to a share of box office and premium-event revenues. The company expects this faith-based documentary to generate incremental income outside its traditional blockbuster slate.
3. Market and Attendance Implications
The early-May window historically sees lower box office traffic, making this specialty documentary a potential driver of midweek and leisure attendance. Cinemark aims to leverage targeted marketing to faith audiences and documentary enthusiasts to maximize theatre occupancy and ancillary concessions sales.