Cinemark Partners with Torchy’s Tacos to Offer Free Churros and 75% Off Movie Club
Cinemark is offering 75% off its Movie Club first-month membership and free Torchy’s Tacos churros from May 3 to May 31 through a cross-promotion designed to boost engagement. The initiative targets growth of its 1.45 million-member loyalty program and aims to increase concession and ticket sales during the promotional period.
1. Promotion Details
Cinemark is collaborating with Torchy’s Tacos from May 3 through May 31 to distribute 75% off first-month Movie Club codes to Torchy’s loyalty members who add churros, while Movie Rewards members can unlock a free churros order with a $1 minimum purchase.
2. Membership and Rewards Impact
This cross-promotion leverages Cinemark’s 1.45 million-member Movie Club and broader Movie Rewards program to drive subscription uptake, increase member engagement and incentivize repeat visits through combined food and entertainment offers.
3. Financial Implications
By bundling discounted subscription benefits and free concessions, Cinemark aims to boost average spend per visit, increase concession margins and secure higher ticket sales during the promotional window, potentially lifting quarterly revenues.