Cint expands Samba partnership to bring brand lift measurement to more international markets
CINT•Expanded partnership extends brand lift measurement
Cint expanded its partnership with Samba to integrate deterministic TV ad exposure data into its Lucid Measurement platform for brand lift studies.
The expanded integration extends independent measurement of linear TV campaigns beyond the US and UK into additional international markets.
Advertisers can link Samba exposure data to Cint survey respondents to assess brand lift from linear, streaming, and digital campaigns in-flight.
The move supports Cint’s push to scale global media measurement, with Lucid Measurement covering 35 markets across 20 languages.
