CI&T report shows 74% of US consumers use AI agents for shopping decisions
CINT•CI&T says AI agents are becoming a mainstream shopping tool
CI&T retail tech report flagged AI agents as a mainstream shopping research tool in the U.S., reshaping early purchase decisions.
- 74% of respondents have used an AI agent while shopping; 90% have used one or are open to using one.
- Consumers cited brand comparisons at 55% and price discovery at 55% as leading use cases; 49% used agents to locate where items are sold.
- 78% said AI makes them smarter shoppers; 55% said it is increasing how much they shop, pointing to potential demand uplift.
- Electronics, personal care, apparel and accessories led adoption; agents increasingly serve as the first stop before retailer websites.
