Citi Trends Sees Broad-Based Q4 Growth, Plans 25 New 2026 Store Openings
CTRN•Citi Trends delivered broad-based Q4 sales growth across all regions, store tiers and categories, while its 'Joy Looks Good on You' marketing campaign generated over 55 million engagements. The retailer plans to open 25 new stores in 2026 and has paused its loyalty program rollout to refine messaging.
1. Q4 Sales and Marketing Performance
Citi Trends reported broad-based sales growth in Q4 2025, with volume gains across all geographic regions, store tiers and both apparel and non-apparel categories. Its 'Joy Looks Good on You' marketing campaign generated over 55 million views and engagements, boosting brand visibility.
2. Loyalty Program Development
The loyalty program rollout encountered messaging and marketing issues, prompting a pause to refine its value proposition. Management expects a full program launch in the second half of the year, leveraging improved customer data for targeted engagement.
3. Store Expansion Plan
Citi Trends opened two stores in February and plans to open 25 new locations in 2026, with 10 openings by July and 13 by October. Store expansions aim to capture peak shopping periods and extend the retailer’s off-price market presence.
4. Acquisition and Closeout Strategy
The company is in early-stage discussions around synergistic acquisitions and aims to grow its closeouts mix to 30% and extreme value offerings to 10%. These initiatives are designed to complement core sales growth and enhance profitability.
