Most recently, Baldwin was marketing director at Cotton Collection Northern Michigan, where he led strategic marketing for multiple hospitality properties.
Previously, he spent more than 20 years in healthcare marketing and communications at McLaren Northern Michigan, overseeing campaigns, media relations, and advertising.
Appointment and role
CNB Corporation named Eric Baldwin director of brand and community relations on July 29, 2026.
Baldwin will lead brand strategy, community engagement, visibility initiatives, and customer relationships across Northern Michigan markets.
He will be based at the Cheboygan main office, maintaining a presence across branches in the bank’s footprint.
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