Clear Channel Outdoor partners with LiveRamp to integrate OOH into omnichannel measurement
CCO•Clear Channel Outdoor expanded its RADAR data platform through a partnership with LiveRamp’s Cross-Media Intelligence, becoming the first out-of-home media company integrated into the product. RADAR also added integrations with TransUnion marketing mix modeling and multi-touch attribution tools.
1. Measurement integrations
Clear Channel Outdoor expanded its RADAR data platform through a partnership with LiveRamp’s Cross-Media Intelligence, integrating out-of-home exposure and delivery data into marketers’ omnichannel measurement frameworks. RADAR also added integrations with TransUnion’s marketing mix modeling and multi-touch attribution tools; the move aims to support marketers’ budget allocation decisions.
