CNH Farmer Pulse report shows 54% of North American farmers plan precision tech investment within two years
CNH•Investment plans and adoption barriers
The report said 54% plan additional precision-technology investment within two years, driven by lower input costs, labor efficiency and higher yields.
Adoption barriers remain led by cost at 56%, return-on-investment uncertainty at 36% and training needs at 21%.
The survey also found 62% rate current precision tools as delivering moderate or extremely high value, supporting continued spending despite frictions.
CNH Farmer Pulse report on precision agriculture adoption
CNH Industrial published a Farmer Pulse market analysis on precision agriculture adoption across North American farms.
A survey of 217 U.S. and Canadian farmers in May 2026 found 89% use auto-guidance, signaling mainstream precision-tech penetration.
