Reports indicate that Diet Coke availability has tightened across major Indian metro areas, with several bottling plants experiencing production slowdowns due to equipment maintenance and raw-material delays. Retailers in Delhi and Mumbai have placed ration limits on cases, suggesting the shortages could persist into the early summer sales season.

Coca-Cola deepened its alliance with Monster Beverage to extend distribution of existing energy brands and introduced a line of functional energy SKUs incorporating vitamins and electrolytes. The new products target younger, health-oriented consumers and will roll out across North American and European markets over the next quarter.

While the India shortage may dent Q2 volume and revenue in a key emerging market, the strengthened energy drink strategy is designed to capture higher-margin growth. Investors will watch whether incremental sales from the functional beverage push can offset any lost sales from the Diet Coke supply disruption.