Coca-Cola selects agency partners to accelerate the future of marketing
KO•Coca-Cola retained WPP Open X as its global media partner outside North America, Japan and South Korea, and selected Omnicom for North America. Dentsu will continue in Japan and South Korea, while WPP Open X remains its global creative partner; the new structure will be implemented in phases beginning Dec. 1.
1. Agency partnerships
Coca-Cola selected agency partners for its marketing structure. WPP Open X will serve as global media partner except in North America, Japan and South Korea, and will continue as the company’s global creative partner. Omnicom was selected as media partner in North America, while Dentsu will continue in Japan and South Korea. The structure will be implemented in phases beginning Dec. 1.
