Code3's AI Work Yields $839K Q4 Revenue, 17.7x Attributed Sales
GHC•Graham Holdings' Code3 agency earned Skai's Celeste AI Pioneer Award and a Bronze Digital Commerce award for its AI-driven marketing work. Code3's AI workflows identified an $839K incremental Q4 revenue opportunity, boosted new-to-brand sales by up to 19%, and drove 17.7x attributed revenue for Elida Beauty brands.
1. Dual Industry Honors
Code3, an independent digital marketing agency owned by Graham Holdings Company, received the Celeste AI Pioneer Award for integrating artificial intelligence into its advertising workflows and a Bronze Digital Commerce Award for driving multicultural engagement and commerce excellence.
2. AI-Driven Revenue Gains
Employing Skai’s Celeste AI platform, Code3 established repeatable workflows for budget forecasting, gap analysis, new-to-brand customer acquisition and reporting, uncovering an $839K incremental Q4 revenue opportunity, increasing new-to-brand sales by 12–19% and cutting reporting time by 25%.
3. Elida Beauty Campaign Results
Code3’s Beauty Runs Deep campaign for POND’S, Noxzema and Caress achieved 10x more video views, 2x more product clicks and 17.7x more attributed revenue versus brand-produced content, accounting for 65% of total campaign sales and delivering 18x more revenue per video.
