Cognex Targets 25–31% EBITDA, Plans $35–40M Cost Cuts in 2026
Cognex raised its through-cycle adjusted EBITDA target to 25–31% and plans $35–40 million in 2026 operating expense cuts, exiting $22 million of low-margin revenue and achieving over 100% free cash flow conversion. In the past three months, Cognex shares gained 33.9% while Zebra Technologies fell 13.2%, widening the valuation gap.
1. AI Initiatives and Profitability Improvements
Cognex is pushing deeper into AI-enabled industrial machine vision while tightening its cost structure, driving improving profitability and cash generation heading into 2026.
2. Raised EBITDA Targets and Expense Cuts
In Q4 2025, the company raised its through-cycle adjusted EBITDA target to 25–31% and plans $35–40 million in operating expense reductions for 2026, exiting $22 million of low-margin revenue and aiming for over 100% free cash flow conversion.
3. Diverging Share Performance
Over the trailing three months, Cognex shares surged 33.9% versus a 13.2% decline for Zebra Technologies, with Cognex trading at a 39.4x P/E multiple compared to Zebra's 12.5x.
4. Competitive and Valuation Implications for Zebra
Cognex's stronger growth outlook and margin roadmap may heighten valuation pressure on Zebra Technologies, prompting investors to reassess relative multiples and end-market exposure.