Cognizant has been designated Global AI Services Partner for the Aston Martin Aramco Formula One Team, marking an evolution of a six-year relationship. This expanded role positions Cognizant to drive innovation, performance and operational excellence across the team’s Formula One program.

Under the new designation, Cognizant will apply its AI engineering, cloud and data platform expertise to bridge experimentation and sustained value. Key initiatives include managing and optimizing the team’s fan database and enabling real-time decision-making in high-pressure race environments.

The partnership underscores both organizations’ commitment to responsible, enterprise-scale AI deployment. Ongoing collaboration aims to translate cutting-edge AI into measurable returns, accelerate insight-to-action and strengthen competitive advantage on and off the track.