Columbia Sportswear names Peter Rauch president of Mountain Hardwear brand - COLM News | RalliesColumbia Sportswear names Peter Rauch president of Mountain Hardwear brand
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COLM• Columbia Sportswear names new Mountain Hardwear president
- Columbia Sportswear named Peter Rauch president of Mountain Hardwear, effective Sept. 28.
- Rauch moves from general manager of Columbia Brand North America, bringing nearly 20 years across the company’s brands.
- Mountain Hardwear President Troy Sicotte will shift to global vice president, sales for the brand on Sept. 28.
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