Comcast Appoints Ex-Snap Exec James Borow to Grow Universal Ads in Year Two
Comcast Advertising named James Borow as General Manager of Universal Ads to lead strategy, operations and execution of its self-service ad buying platform in its second year, including Olympic video placements. Borow, formerly Snap’s Global Director of Product Strategy, scaled Snap’s ad revenue from zero to over $1 billion.
1. Appointment of James Borow
Comcast Advertising named James Borow General Manager of Universal Ads, assigning him responsibility for strategy, operations and execution of the self-service ad buying platform as it enters its second year of service.
2. Leadership Role in Year Two
In this role, Borow will expand Universal Ads’ reach into premium video moments like the Milan Cortina Olympic Games, enhance self-serve tools and forge new partnerships to drive performance-based advertising.
3. Snap ad revenue scaling experience
Prior to Comcast, Borow was Global Director of Product Strategy, Go-to-Market and Partnerships at Snap Inc., where he helped grow the company’s advertising business from launch to over $1 billion in annual revenue.
4. Strategic significance for Comcast
By elevating Universal Ads to the executive leadership team alongside FreeWheel and NBCUniversal, Comcast underscores the platform’s strategic importance within its broader advertising growth plan.