Comcast Completes Versant Media Spin-Off With $6.7B Revenue, $2.3B EBITDA Guidance

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Comcast completed the spin-off of Versant Media Group, issuing one Versant share for every 25 Comcast shares and listing Versant on Nasdaq. Versant begins independent trading with guidance for $6.7B in revenue and $2.3B in EBITDA, altering Comcast’s media assets exposure.

1. Comcast Expands Xfinity Multi-Gig Internet to Centreville MD

Comcast announced it is extending its converged WiFi network to more than 2,300 homes and businesses in Centreville, Maryland, bringing symmetrical multi-gigabit speeds and 99.9% network reliability to this market for the first time. This buildout deepens Comcast’s footprint in Queen Anne’s County, where a broader expansion project will ultimately connect over 16,000 addresses across Grasonville, Kent Island, Kent Narrows and Queenstown. Early-year service activations will allow residents to order Internet, mobile, streaming and smart-home security through a unified Xfinity platform, with construction updates available via Xfinity.com/mytown. The investment in Maryland complements simultaneous network projects that will connect more than 50,000 homes in the Hagerstown area (with 15,000 already service-ready) and over 30,000 in St. Mary’s County, marking one of Comcast’s largest state-level broadband commitments to date.

2. Comcast Completes Versant Media Group Spin-Off

On January 5, 2026, Comcast distributed one share of the newly independent Versant Media Group for every 25 shares of Comcast held, officially separating its linear cable channels and digital properties into a standalone public company. Versant debuted with projected annual revenue of $6.7 billion—62% from linear distribution, 23% from advertising, 13% from digital platforms and 3% from content licensing—alongside $2.3 billion in EBITDA and $1.5 billion in free cash flow. The new entity carries $3 billion of gross debt, has $750 million in cash and maintains total liquidity of $1.5 billion. Executives led by CEO Mark Lazarus have relocated to a permanent headquarters spanning six floors of the historic New York Times building at 229 West 43rd Street, underscoring their strategy to invest in networks such as CNBC, USA Network and digital brands Fandango and Rotten Tomatoes as a growth engine separate from Comcast’s core broadband business.

3. NBCUniversal Sells Out 2026 Winter Olympics Advertising Inventory

NBCUniversal, a Comcast subsidiary, announced that all national advertising slots for its coverage of the 2026 Winter Olympics in Milan and Cortina d’Ampezzo sold out more than a month before the Games begin. This marks unprecedented demand for Olympic media rights, reflecting strong confidence among brand marketers in NBCUniversal’s multiplatform distribution across broadcast, streaming and digital channels. The pre-season sell-out secures a significant revenue stream for the company’s entertainment division and highlights the ongoing value of marquee live sports events in attracting high-value advertising commitments despite broader industry shifts toward on-demand content.

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